PW worked with BlackBerry to strengthen their position with the Enterprise audience and reflect the purpose, drive and determination of the brand. Our work spanned across multiple touch-points including brand identity and guidelines through to packaging and photography.

The seeding boxes were used to strategically place newly launched software into the hands of the most influential decision formers from IT decision makers, App developers to Enterprise partners and government agencies.

“There is a true sense of ownership and pride in the work they do. At times it was really challenging for us but PW's dedication and commitment shone through.”