Pfizer’s Rare Disease business unit approached PW to review their existing communications and look for potential new avenues to explore. There was an opportunity to reignite Pfizer Rare Disease culture both globally and locally. Through workshops and facilitation in the PW Project Space, we worked with senior leaders to evolve an existing platform. The need was to unify the interpretation, and transform ‘Here’ into a rallying cry for employees.

“Here” is a powerful and recognisable word that allows Pfizer Rare Disease to centralise their entire communications platform, delivering relevant messaging to create engaging content. PW created this unified narrative that effectively communicates their values, strategy and progress to internal and external stakeholders alike.